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Friday, April 3, 2015

Audit Assignment



Sunday, February 1, 2015

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Saturday, January 31, 2015

Marketing Management Introduction

What is a product ? 
It is any offering that statisfy human needs and wants. It is a broad concept and we can consider Goods,Services,Places,Events,people,Skills and more as procuts.

Brand is an offering from a known source.
Eg:- McDonald offering fast foods , fun and other services which people have in their mind.

Value is the ratio between what consumer get and what he gives. The consumer gets benefits and he assume costs.

Value = Benefits/Cost

Relationship Marketing - This aims to build long term mutually satisfying relations with key parties like consumers,suppliers in order to earn long term preference and business relationships. It may help to reduce transactional cost and save time. 
The ultimate outcome of relationship is called as Marketing Network.Marketing netwrk consis with company and its supporting stakeholders with whom it built mutually profitable business relationships.

Marketing Channels 
To reach target market, marketers reach 3 types of marketing channels.

1, Communication channels
2, Distribution channels
3, Selling channels

Communication channels consist with deliver messages to and received messages from target market. They include newspapers,megazines,radio,mail,telephone and internet.

Supply chain describes a longer channel stretching from law materials to components to final products.

Earn Money Online - Steps to follow and earn more than $1000 per month.

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Friday, January 30, 2015

Operation Management - Production and Service design

Production System design involves planning for inputs, transformation activities and utputs of a production operation. Capacity can be expressed in the units of outputs. When they manufacture multiple products the capacity can be express as man hours and machine hours. 
The relationship between capacity and output shown in bellow.


Design Capacity

Design capacity of a facility is planned or engineered rate of outputs under normal or full capacity of working condition. This should reflect management strategy for meeting demand.
System capacity is less than or may be equal because of the limitations of limitation of product mix,quality specification and breakdowns.

The system efficiency is expressed as ratio of actual output to the system capacity.

Efficiency - Is the ratio of actual capacity to effective capacity of the facility.

             Efficiency = Actual Capacity / Effective Capacity

Utilization - Is the ratio of actual capacity to Design Capacity of the facility.

            Utilization = Actual capacity / Design capacity

Capacity is the production capability of a faciity. This always measured by units of outputs per period.This is important for managers becuase of,

1, Sufficient capacity requires for meet future demand.
2, Capacity effect the cost fuction.
3, Capacity effects the sheduling system.

                    Process of capacity planning
Capacity planning is concerned with meeting he longterm and short term capacity needs of an organization and determining these needs how to satisfied.

1, Long term capacity strategies.
This is most diffcult to determine because future needs and technlogies are always changing. This depend on marketing plans,product development and life cycle of the product. Following parameters will affect the long term capacity decisions.
  - Multiple products
  - Phasing in capacity
  - Phasing out capacity

2, Short term capacity strategies.
This is consider about 12 months prodction requirements. Short term strategies are,
-Inventories
-Process design
-Bcklog
-employment level